With Tom Swatzel …Prepare To Win.
At the ballot box:
In 1994, Tom Swatzel ran for a seat on the Georgetown County Council, using a highly sophisticated campaign of intense personal contact, media messaging, and voter identification and turnout. He defeated a three-term Democratic incumbent by a two-to-one margin, becoming the first Republican councilman in county history. He served as chairman of the council’s Administration and Finance Committee, was reelected without opposition in 1998, and honored a self-imposed term limits pledge by not seeking re-election in 2002.
In 2007, he was also unanimously elected chairman of the Georgetown County Republican Party, serving two terms. Under his leadership, the Georgetown party set fund raising records, captured a majority on the county council that prior to Swatzel’s election had never included a Republican, and used a hard-hitting direct mail and radio campaign in 2010 that ousted a 14-year incumbent Democrat and elected a 22-year old unknown Republican to the state House of Representatives.
In the public policy arena:
In 1988, as a Myrtle Beach area businessman, Tom Swatzel organized from scratch and directed the South Carolina Freedom to Fish Coalition, an effective statewide grassroots advocacy group that succeeded in blocking legislation which would have imposed an onerous saltwater fishing license fee on fishermen, harming South Carolina’s coastal tourism-based economy.
In 2000, Tom was a founding board member of the Citizen Legislators Caucus Foundation, a national group that advocated term limits for Congress. He served with then U.S. House Representatives Jim DeMint, Tom Coburn, and Mark Sanford. Swatzel was the only local elected official in the nation to serve on the board.
In 2003, he founded South Carolinians for Responsible Government, a statewide issues advocacy group based in Columbia that focuses on education reform and limited government issues. Tom currently serves as Chairman of the Board.
In 2006, Tom helped found and served on the board of the South Carolina Coalition Against Unlimited Spending, a statewide coalition consisting of the South Carolinians for Responsible Government, S.C. Association of Taxpayers, S.C. Manufacturers Alliance, National Federation of Independent Business of South Carolina, and S.C. Chamber of Commerce, that advocated imposing spending caps on local government.
With government regulators:
In 2007, Swatzel was nominated by Governor Mark Sanford and appointed by the U.S. Secretary of Commerce to represent South Carolina on the South Atlantic Fishery Management Council, which is responsible for conservation and management of fish stocks in federal waters off the coasts of North Carolina, South Carolina, Georgia, and the eastern shore of Florida. Swatzel was appointed to a second term in 2010, and his presence proved critical to protecting South Carolina’s coastal economy from a potentially devastating federal policy. He is credited with coordinating an aggressive grassroots campaign of fishermen and state and local government officials that remarkably succeeded in winning a vote of the council to exempt South Carolina from a federally-imposed fishing ban that was to be implemented off South Carolina, Georgia, and Florida. The ban was later cancelled before taking effect when new data proved Swatzel correct in predicting that future numbers would show a higher fish population and render the ban unnecessary.
In the private sector:
As the former CEO of Capt. Dick’s Marina in Murrells Inlet, a deep-sea fishing and water recreation business, Swatzel used an aggressive direct mail marketing campaign to dramatically increase his customer base throughout the south Atlantic states. He is a licensed merchant marine officer and has served on the board of directors of both the Myrtle Beach Area and Georgetown County chambers of commerce. He’s also a founding member and vice-chairman of Murrells Inlet 2020, a non-profit community revitalization group.
Experience — not theory:
Tom Swatzel’s in-depth knowledge of winning political campaign technology and strategy and the public policy process at the local government, state legislative, and federal regulatory levels, plus private sector marketing and management strategies, are based on over two decades of experience.
Put Swatzel Strategies to work for your campaign or business today, and Prepare to Win!